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Partnerships

The THINK! Road Safety Partnerships Program empowers and educates South Australians to be lifelong learners of road safety. We partner with organisations who deliver road safety education, ambassador content, community programs and events.

We aim to change road user behaviour by implementing targeted initiatives. These initiatives focus on people who are over-represented in road incidents.

The program supports the:

This ensures that partner activities align with the state government’s commitment to reduce serious injuries and lives lost on our roads.

Key audiences

Our program partners help us reach key target audiences including:

  • vulnerable road users, including:
    • older road users
    • young drivers and riders
    • cyclists
    • motorcyclists
    • pedestrians
  • people living in regional and remote areas
  • Aboriginal road users.

Program components

The THINK! Road Safety Partnerships Program has two streams:

  • strategic partnerships
  • community grants program.

Strategic partnerships

The program currently has 18 strategic partnerships across three categories:

  • Road safety programs and events
  • Road safety education
  • Road safety ambassadors

Road safety programs and events

We work with organisations that deliver programs and events across South Australia, integrating our road safety messaging and fostering meaningful conversations within communities.

Our current partners:

  • Encounter Youth
  • Motorcycle Riders Association
  • Power Community Limited
  • Football South Australia
  • South Australian Tourism Commission
  • SANFL

Road safety education

We support organisations that deliver road education programs from preschool to adults. The goal is to deliver age-appropriate content that educates and empowers people to make safer choices on and around our roads.

Our current partners:

  • RAA Street Smart Primary and RAA Street Smart High
  • Kidsafe SA
  • Caravan and Camping South Australia
  • P.A.R.T.Y. (Prevent Alcohol and Risk-related Trauma in Youth) Program
  • SA Metropolitan Fire Service – Road Awareness Program

Road safety ambassadors

We use ambassadors from the state’s elite sports teams to influence people’s behaviours and drive positive road safety outcomes.

Our current partners:

  • Adelaide 36ers
  • Adelaide Football Club
  • Adelaide Lightning
  • Adelaide United Football Club
  • Netball South Australia
  • Port Adelaide Football Club
  • South Australian Cricket Association

Community grants program

The THINK! Road Safety Community Grants Program helps South Australian organisations promote road safety in their communities.

We fund initiatives that make a real difference by improving safety on and around our roads.